Munich, 25.06.2024
International casting platform etalenta becomes a non-profit platform for actresses, actors, agencies and casting professionals.
Since 2007, etalenta has been Europe’s casting platform for professional filmmakers.
The platform is used in over 40 countries by more than 75,000 actresses, actors, agents, casting directors, directors and producers in 19 languages.
It has been running as a non-profit platform since the 25th of June 2024. This means that the platform is no longer based on a profit-oriented business model. Instead, the shareholders run it as a non-profit model. Any surpluses will be used for the benefit of equal opportunities, transparency and visibility for actresses and actors. A new non-profit organisation will be founded for this purpose. In future, members will finance the platform via a cost coverage contribution, which will significantly reduce costs – especially for actresses and actors.
The founders, Andreas Lademann and Andreas Dendorfer, said of their motives:
“Visibility is of fundamental importance for actresses and actors. A platform that creates this visibility in the national and international casting industry is therefore important and essential for actresses, actors, agencies, casting directors and other casting professionals. At the same time, however, this is only one of many building blocks for the success of an acting career.
Nevertheless, developments in recent years have led to a major imbalance. Large-scale, commercial business models with new, additional offers are no longer in proportion to the true and anything but simple situation of the actresses, actors and the industry. We want to counteract this imbalance.
A platform on a non-profit basis without profit motives will do justice to the true situation of actresses and actors. The essential service of visibility should be available and affordable for everyone.”
Co-founders Andreas Lademann (left) and Andreas Dendorfer (right)
The new non-profit model will also open up new opportunities for casting directors, directors and producers. They will be able to access more complete profiles in one place than ever before.
Additionally, a casting platform that is not profit-orientated can be accepted by everyone as the industry standard. This is because it enables a trusting collaboration between all participants, as no one fears it will be exploited for commercial purposes.
This step will lead to more equal opportunities and transparency, relieve the financial burden on actresses and actors and radically change online casting in Europe.
